A compelling argument that supports a startup’s viability for commercial success is paramount to business growth and the attraction of funding opportunities. We can establish such strong arguments by combining business goals, product offerings, and an analysis of operating industry and market with accurate financial projections, a targeted marketing and sales strategy, development plan, and a strong value proposition.
Establishing a strong demand and market for a new product is critical to the success of any business plan. We’re able to perform a thorough analysis of industries, operating markets, target customers, and competing companies. Additionally, we can conduct focus groups and perform customer surveys. We take pride in accurate information and cite only respected, current sources.
Bass Curve Adoption Modeling
The Bass Adoption model can assist in predicting technological growth and adoption rates. Accurate projections are critical to illustrating market potential and establishing a strong market demand. We can assist in predicting how your business’s technology will be adopted and applied in the marketplace.
Branding and Marketing Communications
Even an innovative and groundbreaking product or service cannot reach its full sales potential without consistent branding and a targeted marketing communications campaign. We can form brand identities, identify target customers, develop key messages and themes, and create marketing communications collateral such as brochures, fact sheets, and direct mail pieces.
Receiving coverage in mainstream news and industry trade outlets can help increase credibility and visibility among investors, partners, and customers. However, many startup companies do not have the time or internal resources necessary to develop strong relationships with the media. We can develop full PR campaigns, write press releases, book speaking engagements, pitch stories to media outlets, and interact with journalists on your behalf.
Pro Forma Financials
Accurate financial projections are typically the crux of any startup. Careful estimates with defensible assumptions are important whether a company is seeking funding or ensuring internal financial guidelines are met. We’re able to help startups determine the most appropriate benchmarks and validate the company’s assumptions to create meaningful, accurate financial projections.
Grants require tailored writing styles to meet the interests and criteria of individual grant funding opportunities. We’re very familiar with the grant application process and have written grants for a number of organizations looking to obtain funding from both public and private institutions.
Website Development and Internet Marketing
A web presence is becoming increasingly important in the startup process, even for companies in precommercial stages. Today, it’s becoming hard to take companies who don’t have websites as serious businesses. We’re able to offer low-cost websites and internet marketing services that meet the varying demands of startup companies in differing stages of development. We can help establish a company’s web presence or build on an existing one by optimizing search engine rankings and strategizing to increase traffic.
Office: 585-777-4116 | Fax: 585-777-4108
250 Mill Street, Suite 500
Rochester, NY 14614